SEO Writing & SEO Strategy For Your Business
Designing Your Brand's Online Narrative
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. How does it measure authority and relevance? Google determines the importance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it as relevant, and you will achieve higher SEO content results. The primary reason why people conduct searches in Google and other search engines is that they’re looking for helpful content. Search engines also feed on fresh SEO content, so you must consistently update your site.